Advertising and Brand Management
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Q 11. A can be defined as the marketers vision of brand and what is should do
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Q 12. In strategic brand management, focus is on
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Q 13. A strong brand commands
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Q 14. associations and its personality.
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Q 15. consumer, as per the consumer.
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Q 16. "A set of well defined principles which govern the ways of communication taking place
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Q 17. Postitive aspects of advertising are:
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Q 18. When the promotional mix for a product is affected by the path the product takes from the
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Q 19. Which of the following statements are correct in reference with deception advertising?
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