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Q. The first step in using the objective-and-task promotional budgeting method is to:

Q. Which type of sales promotion uses free samples, coupons, and rebates?

Q. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?

Q. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.

Q. All of the following would be considered to be major public relations tools EXCEPT:

Q. To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:

Q. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:

Q. Which one of the following is the correct answer ?

Q. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:

Q. According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT: