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Q. Which of the following budget methods ignores the effects of promotion on sales?

Q. In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?

Q. All of the following would be considered to be functions performed in public relations EXCEPT:

Q. One of the arguments that supports the competitive-parity method for budgeting promotions is that:

Q. If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?

Q. To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:

Q. The most logical budget setting method is found in the list below. Which is it?

Q. __________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.

Q. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):

Q. All of the following are benefits of a standardization policy in global advertising EXCEPT: