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Q. Which type of sales promotion uses free samples, coupons, and rebates?

Q. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?

Q. If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?

Q. The largest U.S. advertising agency is ____________ with an annual gross income of $1.8 billion on billings.

Q. Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals.

Q. ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.

Q. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:

Q. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.

Q. No matter how big the advertising budget, advertising can succeed only if commercials:

Q. When a company chooses to use an animated character such as the Jolly Green Giant or Garfield the Cat in their commercial, they are using which of the following advertising execution formats?