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Q. If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?

Q. _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.

Q. The first step in using the objective-and-task promotional budgeting method is to:

Q. _________________ is short-term incentives to encourage purchase or sales of a product or service.

Q. Which of the following budget methods ignores the effects of promotion on sales?

Q. To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:

Q. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):

Q. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:

Q. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:

Q. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT: