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Q. The largest U.S. advertising agency is ____________ with an annual gross income of $1.8 billion on billings.

Q. Which of the following is Vocational attributes of a salesman ?

Q. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?

Q. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):

Q. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products in some way is called a(n):

Q. Despite its potential strengths, public relations is often described as a(n):

Q. ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.

Q. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:

Q. _________________ is short-term incentives to encourage purchase or sales of a product or service.

Q. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be: