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Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Q. The words used to convey the advertisement idea is ____________.

Q. The benefits of marketing channels are………..

Q. Techniques of sales promotions are _____.

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. Independent organization of creative people for advertisement and promotional tools are called

Q. The process of purchasing space in a media is

Q. Couponing is an example of________________

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. _____ are wants for specific products that are backed up an ability and willingness to buy them.