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Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

Q. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

Q. Direct mail advertising sends messages through

Q. The term marketing mix describes _____.

Q. Advertisement aims at _________

Q. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

Q. Which of the following is NOT an element of the marketing mix?

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. _____ needs the interest of the buyer.

Q. _____ includes the configuration of benefits, value, cost and satisfaction