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Q. The first step in developing an advertising program should be to:

Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. Which among the following is not a function of ad agency?

Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Q. Merchandise allowance is a __________ technique.

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. The words used to convey the advertisement idea is ____________.

Q. The typical method of retail operation used by supermarkets and catalog showrooms is called: