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Q. A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.

Q. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

Q. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

Q. The benefits of marketing channels are………..

Q. It is popularly known as free form of promotion

Q. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Q. _____ includes that other company s offering similar products & services to the same customer at similar prices.

Q. The large volume of advertising in a society is known as ____