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Q. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

Q. The exchange value of a good service in terms of money is_________.

Q. Point of Purchase Ads are also known as

Q. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

Q. Advertising is an important source of revenue to ____

Q. Sales persons who want for the sales to come to them is known as

Q. Which of the following is more of personal medium of advertisement?

Q. _____ and ____ are the major factors influencing the selection of suppliers.

Q. It is popularly known as free form of promotion

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level