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Q. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. Which among the following is not an objective of advertising research?

Q. Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?

Q. Which of the following is NOT an element of the marketing mix?

Q. ____________ is a measure of attachment that a consumer has to a brand.

Q. Which of the following is not a promotion mix?

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Q. The process of purchasing space in a media is

Q. The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?