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Q. Communication activities which provide incentives to consumer is known as_________

Q. The large volume of advertising in a society is known as ____

Q. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

Q. A market with which of the following characteristics would generally be less competitive?

Q. The exchange value of a good service in terms of money is_________.

Q. The firm must consider whether investing in the segment makes sense givng the firm _____ and____.

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

Q. The additional amount of money consumers are willing to pay for a brand is known as ___