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Q. _____ and ____ are the major factors influencing the selection of suppliers.

Q. Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

Q. _____ needs the interest of the buyer.

Q. Series of advertisement messages that share a single idea or theme is

Q. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

Q. Two main components of sales promotion are ______.

Q. An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Q. The words used to convey the advertisement idea is ____________.

Q. The large volume of advertising in a society is known as ____