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Q. _____ includes that other company s offering similar products & services to the same customer at similar prices.

Q. Which one of the following is not one of the P s of marketing?

Q. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?

Q. The combination of media used for advertising in a target market is

Q. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Q. A _____ is a trade of vale between two or more parties.

Q. An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

Q. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

Q. Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.