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Q. A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period.

Q. Marketing creates profit by creating _____ to the buyer.

Q. The basic objective of push strategy is to encourage the ___________

Q. If a company gives false message to the customers, it is known as

Q. Which is intangible among the following?

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Q. The social aspect of marketing is to ensure_________.