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Q. __________ is used heavily when introducing a new product category.

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Q. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Q. Marketing creates profit by creating _____ to the buyer.

Q. Point of Purchase Ads are also known as

Q. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

Q. Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.

Q. Which among the following is not an objective of advertising research?