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Q. ________________ is a marketing channel that has no intermediary levels.

Q. The typical method of retail operation used by supermarkets and catalog showrooms is called:

Q. _____ involves managing demand, which in turn involves managing customer relationship.

Q. ______ is a non-paid form of promotion

Q. ____________ is a measure of attachment that a consumer has to a brand.

Q. An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

Q. Techniques of sales promotions are _____.

Q. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

Q. The usual source for new products is_____.

Q. Creating image of product in the minds of target group is called