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Q. The exchange value of a good service in terms of money is_________.

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. Couponing is an example of________________

Q. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

Q. It is criticized that advertising causes people to give too much importance to _______

Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.

Q. In the relationship marketing firms focus on__________ relationships with__________.

Q. Marketing creates profit by creating _____ to the buyer.

Q. The term marketing refers to_____.