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Q. Selection of most appropriate cost-effective medium in advertisement is

Q. _____ includes that other company s offering similar products & services to the same customer at similar prices.

Q. The term marketing refers to_____.

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. The final stage in the personal sales process is the stage

Q. The strategy that encourages dealers and distributors to sell a product is known as

Q. _____is not a part of the external marketing environment.

Q. ________________ is a marketing channel that has no intermediary levels.

Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and