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Q. Communication activities which provide incentives to consumer is known as_________

Q. An Ad copy that uses the endorsement of a satisfied customer?

Q. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?

Q. All of the following methods are used for evaluating advertising effectiveness EXCEPT:

Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Q. Marketing utility consists of ________.

Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Q. The final stage in the personal sales process is the stage

Q. The plan that show time, date and frequency of an advertisement is