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Q. A _____ is a set of segements sharing some exploitable similarity.

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Q. Need become _____ when they are directed to specific objects that might satisfy the need.

Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

Q. ________________ is a marketing channel that has no intermediary levels.

Q. Which stage of the product lifecycle is marked by falling costs and rising revenues?

Q. Which one of the following is not one of the P s of marketing?

Q. ____ are the basic human requirements

Q. ____________ is a measure of attachment that a consumer has to a brand.