Related Posts

Q. Two main components of sales promotion are ______.

Q. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Q. The direct channel has the limitation of _____.

Q. Market expansion is usually achieved by_______.

Q. The middlemen who do not take any title to goods

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Q. . Which of the following best identifies how marketing must be understood today?