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Q. ________ is the oral communication with potential buyers of a product with the intention of making a sale.

Q. The firm must consider whether investing in the segment makes sense givng the firm _____ and____.

Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.

Q. Sales persons who want for the sales to come to them is known as

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. Selling the same product at different prices is known as________.

Q. Which of the following is not a promotion mix?

Q. In the relationship marketing firms focus on__________ relationships with__________.

Q. Point of Purchase Ads are also known as

Q. ______ is a non-paid form of promotion