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Q. All of the following methods are used for evaluating advertising effectiveness EXCEPT:

Q. _____ concept holds consumers will favour those products that offer the most quality or performance.

Q. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

Q. Excuses for NOT making a purchase commitment or decision are called

Q. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Q. . Which of the following best identifies how marketing must be understood today?

Q. A pull sales promotion strategy concentrates on the __________

Q. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?