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Q. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. The starting point for discussing segmentation is _____.

Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

Q. The specific carrier within a medium is called

Q. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Q. Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)

Q. The middlemen who do not take any title to goods

Q. Agricultural products are_________.