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Q. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Q. Marketing that converts negative demand to positive demand is known as

Q. The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Which of the following is NOT an element of the marketing mix?

Q. In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.

Q. Which company is the pioneer in direct marketing.

Q. The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The process of translating thought into a symbolic form is known as _____________________

Q. Porter's five forces does not includes