Related Posts

Q. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?

Q. Using the names of company’s powerful brands for line extentions is…..

Q. Profiling the rural market is a part of ………………stage of rural marketing strategy.

Q. Augmented product contains ‐‐‐‐‐‐‐‐‐‐.

Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. Direct marketing is found more suitable to which of the following products.

Q. ---------- refers to duplicating the brand image of one product of promote another product of the same brand.

Q. …….goods are purchased without any planning or search effort.

Q. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

Q. ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.