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Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The benefits of marketing channel are

Q. Creating image of product in the minds of target group is called

Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Q. Market where money is lend and borrowed

Q. The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Which of the following is not responsible for the emergence of relationship marketing?

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

Q. Marketing Environment is