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Q. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.

Q. Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Brands owned and developed by producers are known as

Q. Which of the following is not a characteristic of service marketing?

Q. In Japan …………………….marketing is known as ‘Kuchikomi’.

Q. ______________ are the retailers who have no fixed place of business.

Q. Which one of the following is not a sales promotion tool:

Q. Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.