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Q. The word channel is derived from the French word,

Q. Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐ utility.

Q. When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐

Q. ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.

Q. The flow of goods from production to consumption is known as ______________.

Q. ……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

Q. Which of the following is not a non-store retailing?

Q. Market where shares, debentures, bonds etc of companies are bought and sold.

Q. ….....is a low cost communication tool that can be easily tested, refined and rolled out.

Q. Which one of the following sets represents 4C’s of the marketing mix?