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Priyanka Tomar • 35.28K Points
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Q. Which of the following is not an element of service marketing mix?

(A) people
(B) packaging
(C) process
(D) physical evidence
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Explanation by: Priyanka Tomar
 Packaging is not an element of the service marketing mix.
The elements of the service marketing mix are:
People: The staff and employees who deliver the service
Process: The steps involved in delivering the service
Physical evidence: The tangible elements that support the service, such as the appearance of the service location and the materials used in the service process

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