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Q. Which of the following is not an element of service marketing mix?
- Correct Answer - Option(B)
- Views: 760
- Filed under category Marketing Management
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Explanation by: Priyanka Tomar
Packaging is not an element of the service marketing mix. The elements of the service marketing mix are: People: The staff and employees who deliver the service Process: The steps involved in delivering the service Physical evidence: The tangible elements that support the service, such as the appearance of the service location and the materials used in the service process
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