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Q. ‐‐‐‐‐ is the strong feeling , desire emotion make the buyer a product.

Q. The only revenue producing element in the marketing mix is .

Q. What does the term PLC stand for?

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.

Q. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Q. “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by

Q. Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The short-term benefit given to the customers to attract more customers is called:

Q. Word of mouth marketing through electronic channels like email, internet etc is known as ……….