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Q. Marketing is a process which aims at:

Q. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.

Q. Which one of the following sets represents 4C’s of the marketing mix?

Q. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as

Q. ______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Q. What does the term PLC stand for?

Q. Difference between transaction selling and relationship selling

Q. ……………….involves some one masquerading as someone else.

Q. ………………can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Q. ………………... is also called ambush marketing.