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Q. Which of the following involves designing and manufacturing the container or wrapper for a product

Q. …is a low cost communication tool that can be easily tested, refined and rolled out.

Q. The concept of marketing mix was developed by ________.

Q. Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.

Q. The flow of goods from production to consumption is known as ______________.

Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target market.

Q. ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.

Q. Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Which of the following is not an element of service marketing mix?

Q. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.