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Q. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.

Q. What is the basic property of a service which makes it different from a product.

Q. Which of the following is NOT a requirement for setting advertising objectives?

Q. ‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.

Q. Market where demand for goods is greater than supply.

Q. ….....is a low cost communication tool that can be easily tested, refined and rolled out.

Q. A price reduction to buyers who pay their bills promptly is called.

Q. ---------- refers to duplicating the brand image of one product of promote another product of the same brand.

Q. The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.