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Q. “ We guarantee every product we sell” appeal to…………………motive

Q. The ______________ holds that consumers will favour products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

Q. When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Q. Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC.

Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.

Q. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________

Q. When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.

Q. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: