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Q. ……………………….was first used by Eugene J Kelly.

Q. The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

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Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ simply refers to product planning.