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Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.

Q. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.

Q. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

Q. Porter's five forces does not includes

Q. The process of finding and creating new uses or satisfactions for an existing product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. In Japan …………………….marketing is known as ‘Kuchikomi’.

Q. Under ……………marketing every customer is treated as unique.

Q. When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.