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Q. ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.

Q. In selling concept, maximization of project of the firm is done through ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

Q. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Q. What does the term PLC stand for?

Q. Which among these is concerned with pricing policies for late entrants to a market.

Q. ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.

Q. Marketing management is ________.

Q. The process of direct communication between the sales person and a prospect is called:

Q. Two major factors are changing the face of today’s communications. One of these factors is the fact that: