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Q. When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐

Q. Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. In ______________ , manufacturers supply products to a limited number of outlets in the target market.

Q. Which of the following is not a component of brand equity.

Q. Civil engineers designing flats, villas, bridges etc.are an example of….

Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.