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Q. Which of the following is NOT a requirement for setting advertising objectives?

Q. Bread and milk are which kind of products?

Q. Consumer expenditures are affected by ________.

Q. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

Q. Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ in order to ensure timely supplies and meet customers’ requirements.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods and services.

Q. ______________ factor is not considered as an important one while selecting channel of distribution

Q. Which of the following is not part of demographic segmentation?