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Q. ‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.

Q. …is a low cost communication tool that can be easily tested, refined and rolled out.

Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Q. The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.

Q. Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.

Q. Which of the following is NOT considered to be an objective associated with the use of sales promotions?

Q. The best promotional tool in any marketing is ___________________________

Q. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called……..

Q. For a perishable products,channel has to be .

Q. When the companies combine existing brand with new brands, the brands are called