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Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style or personality and values.

Q. Marketing management is ________.

Q. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________

Q. The series of steps that must be followed by salespersons is classified as:

Q. Marketers can enhance the consumers' ability to access knowledge structures by ________________

Q. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________

Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.

Q. The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product in the minds of targeted customers.