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Q. The concentration of all marketing efforts on one selected segment within the total market.

Q. The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Banks are a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Manufacturer ‡Consumer is an example for level channel

Q. Marketing that converts negative demand to positive demand is known as

Q. ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Q. In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.

Q. The word channel is derived from the French word,

Q. Word of mouth marketing through electronic channels like email, internet etc is known as ……….

Q. A price reduction to buyers who pay their bills promptly is called.