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Q. Of the following reasons, which is not a reason to use sales promotion?

Q. When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles?

Q. The basic objective behind the ………………………… is to add value to the product significantly for winning the customers’ loyalty.

Q. The process of finding and creating new uses or satisfactions for an existing product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

Q. The concentration of all marketing efforts on one selected segment within the total market.

Q. A person who purchases a product or service either for his own consumption or for others is known as………….

Q. In a small market, ______________ is better.

Q. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: