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Q. Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.

Q. ________ guides the development of advertisements and personal sales presentations.

Q. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.

Q. Identify the incorrect statement about multiple channels:

Q. Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods from producers to consumers.

Q. …is a low cost communication tool that can be easily tested, refined and rolled out.

Q. ………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Q. The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Where sellers combine several products in the same package is known as…….

Q. The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as