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Q. Which of the following is the largest retail enterprise in the world.

Q. In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?

Q. Which of the following is not included in the micro environment

Q. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.

Q. Setting a price below that of the competition is called.

Q. Which of the following is not a non‐store retailing:

Q. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.

Q. The word channel is derived from the French word,

Q. The strategy of introducing new product in existing market is classified as