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Q. ….....is a low cost communication tool that can be easily tested, refined and rolled out.

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Q. _____________means moving of finished goods from one end of a producer to consumer.

Q. Sub-dividing of market into homogeneous sub-sections of customers is known as

Q. An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The final stage in the consumer decision process model is