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Q. is any paid form of non personal persuasion and promotion of ideas,goods and services

Q. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

Q. A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities and towns.

Q. The number of product lines a company carries is called

Q. The concentration of all marketing efforts on one selected segment within the total market.

Q. Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ process.

Q. The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. A is a detailed version of the idea stated in meaningful Consumer terms.

Q. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as