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Q. Identifying and providing different marketing mix for each of the segments is known as……….

Q. Using the names of company’s powerful brands for line extentions is…..

Q. Civil engineers designing flats, villas, bridges etc.are an example of….

Q. Targeting affluent customers with luxurious goods is an example of

Q. Under ……………marketing every customer is treated as unique.

Q. The ______________ function of marketing makes the products available in different geographic regions.

Q. Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution.

Q. Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐ utility.

Q. ______________ marketing uses telecommunication devices to reach prospective customers

Q. Marketing management is ________.