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Q. A true definition of a product is the detailed version of the product only if it is stated in

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

Q. Products adapted to the perceived unique characteristics of national markets

Q. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as

Q. The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment.

Q. Anything that has the ability to satisfy a consumer need is known as……

Q. Marketing is a process of converting the potential customers into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ consumers.

Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.